Direct email webinar registration invite to a targeted list of our customers and prospects. Sent this using PICS Marketing.com with Vertical Response and Salesforce.com
Sent on Tuesday at 11am Eastern - initial results after 4 Hours
Total sent: 626
Total opens: 133 (21%)
Total Registrations: 14 (2.2% so-so click rate!)
Couple of minor glitches and comments.
- For some reason my campaign wasnt launched when I wanted it to be - I needed to go back and manually kick it off. This resulted in it hitting the inbox’s around 1 hr and 20 minutes later than I would have liked. Vertical Response’s live support from Salesforce checked it out for me and told me to launch manually
- The Webinar is for a select group of customers and within that group only a select group of users so the appeal is a little less than the stats mentioned on the Vertical Response blog
UPDATE: See the comments for the final results
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After 24 Hours
Total sent: 626
Total opens: 150 (24%)
Total Registrations: 20 (3.1% so-so click rate!)
Final Statistics
Total sent: 626
Total opens: 160 (25.16%)
Total Clicks: 27 (4.3%)
Total Registrations: 16 (2.5%)