Have you ever heard of Vertical Response. Well we are a business partner and a customer of their services. Vertical Response allows any user to send email and postcard marketing to their own mailing list. So what you say, well the value add is that with Vertical Response you get a great value and complete statistics on your marketing campaign.
For more details see PICS Marketing for the I-Builder Email and the I-Builder Postcard links
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We use Vertical Response from Salesforce.com! Great stuff. The ability to track what people are clicking on and read rates are great. I think we pay about .5 cents a email so costs is not an issue.